Thinking back to the different products and services you have purchased, which stand out? I’m willing to bet that when you receive exactly what you thought you would, the product doesn’t really stand out in your mind. However, the creators who go above and beyond your expectations to deliver an experience definitely stand out. When [...]
Make Your Product Stand Out With Little Touches That Make All the Difference
May 16, 2012 By Leave a Comment
Paypal Alternatives – How to Sell Your New Product
May 11, 2012 By 2 Comments
One of the eventual tech considerations when you’ll be launching a new product or service is how to actually set up your website to take payments. The gold-standard for a while has been Paypal, and of course, that’s still an option…. but after some not-so-great (ok, pretty horrible!) stories illustrating Paypal’s customer service issues and [...]
Ask EL: How Do I Plan My Newsletter?
May 7, 2012 By Leave a Comment
In this edition of Ask Ethical Launch, we’re discussing newsletters. Halley asks, “How do you figure out what to put in your newsletters? I find this the hardest part of blogging.” This is a common question, and I think we all struggle with it at some point. Here are my top five tips for newsletters: [...]
Do You Have a Launch Coming Up? Tell Me About It!
May 3, 2012 By Leave a Comment
Join.me Review – A Free Option for Large Webinars
April 26, 2012 By 1 Comment
More and more lately, I’ve been asked for specific recommendations for web conferencing/webinar/meeting software. Here’s another new service that seems to be promising. It’s called Join.me, and the premise is one that I’m sure we can all get behind – “a ridiculously simple screen sharing tool for meetings on the fly.” It is definitely positioned [...]
Your Launch Support Plan – 8 Steps to a Less Stressful Launch (Part One)
April 23, 2012 By 1 Comment
Think about why you have decided to launch a new product. Most likely, it’s because there is something big in the world that you just have to change. You’re not happy with the status quo, and you must figure out how to make a significant difference in the world. It’s simply non-negotiable. Just thinking about [...]
When Do I Need a Landing Page, Sales Page, or Regular Page?
April 16, 2012 By 5 Comments
In this edition of Ask EL, we have a question on sales pages. How do I know when I need a sales page, regular page, or a landing page? In the past, I have had my coaching services on a regular WordPress page (with a navigation bar, side bar, and footers). I’m creating a new [...]
Meeting Burner Review – A New Webinar Service
April 10, 2012 By Leave a Comment
There is a new webinar or meeting software available that many of you will like called MeetingBurner. It’s similar to GoToWebinar or Webex, but cheaper, sleeker, and easier to use for hosts and users alike. Here are some of the features: “Meet Now” links – meet immediately with hardly any setup On demand conference lines [...]
Reach More People Online – Step Three – What to Do with Your List
March 30, 2012 By Leave a Comment
Note: This is Step Three in EL’s “Reach More People Online” series. Read Part One and Part Two. Now that you have a list of exactly where your people actually hang out, you need to figure out what you should actually do with the list! This is where your tactics may vary depending on what [...]
Reaching People Online – Step Two – What if I Get Stuck and Can’t Find Enough People?
March 27, 2012 By 2 Comments
This is the second post in a series of three covering how to reach more people online for your product, service, or website launch. Yesterday, we discussed how to make a list of your market’s psycho and demographics, and how to start a spreadsheet that you can use to coordinate your outreach (read it here). [...]
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